Genius Sports Appoints Fernando Martinez as Senior VP

Genius Sports brought on Fernando Martinez as a Senior VP and Consultant to lead, coordinate, and scale the company's entire operations across Latin America. In addition to driving regional growth, Mr. Martinez served as a key strategic advisor for major international leagues and governing bodies, including LaLiga, Concacaf, FIFA+, and Major League Soccer (MLS), among others.

Tasked with building Genius Sports' regional operations entirely from scratch, Mr. Martinez steered the company's expansion over a transformative seven-year tenure, turning Latin America into one of the business's most dynamic growth hubs.

Key Highlights & Strategic Achievements

• Unprecedented Commercial Growth: Under his leadership, Genius Sports secured its largest betting rights contracts outside of the English Premier League.
• Vertical Integration: Successfully led core business verticals, including Media, Betting, Rights Acquisition, and Sports Technology.
• Cross-Border Leadership: Built and managed an international team of over 25 professionals operating out of strategic locations across New York, Atlanta, Mexico, Colombia, Brazil, and Argentina.
• Market Pioneer to Industry Benchmark: Transformed the brand into a market leader for betting and media data and streaming rights, closing more than 150 contracts during his seven years at the helm.

Through his leadership, Genius Sports cemented its position as a go-to partner for sports technology, streaming, and data integration across global sports governance and regional markets.